What is Conversion Rate Optimisation or CRO?

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Conversion rate optimisation (CRO) is the science of getting actionable design. When done correctly it will make your website visitors take the actions you desire on any given web page. Examples of conversions can be purchasing products or signing up to newsletters.

The best results can be achieved by a combination of SEO, PPC and conversion optimised web pages. Doing this correctly can both increase traffic and increase your required conversions.

Mark Griffin
After studying Design at his local University, Mark went on to work as Creative Director for a number of companies. Mark is a founding member & Director of Netrix. Mark Griffin Google +
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