Don’t let small business social media be just another marketing avenue that sucks away time. Here are some considerations to take on board.
If you’re a small business, social media is just another one of those things you know you have to do but can never find the time to do it. Don’t worry, you’re not alone as most businesses both small and large can never find the time for social media. Here are 10 things you ought to consider if you’re going to get it right.
- Put a plan in place – Search all the typical social media channels and hunt down where your potential customers are having social media conversations and see where your business propositions can add a valuable contribution.
- Just get involved – You can start off small by listening to others and learning from what they do. It may all be a bit dauting at first but small business social media shouldn’t be anything to shy away from.
- Don’t spread yourself too thinly – With social media marketing it’s easy to end up with a whole bunch of accounts and become overwhelmed by the effort required for the upkeep. This often results in each tool being used ineffectively. It’s a much better idea to be really effective using just one platform really well.
- Be consistent – A good idea for your social media strategy is to be consistent. Even if you are only able to contribute two hours a week on a Monday & Friday it’s a much better idea to do that consistently rather than spending four hours on one day and twenty minutes a week later
- Speak with your own voice – Your social media voice should reflect both personal and company opinion. Small business social media is far more intimate than public statements and what you say should reflect that.