Heads up on design & branding

Graphic design is a powerful visual medium that combines image and text to communicate in stunning effect, all of the above to your audience. Branding extends this into the limitless arena of multimedia video, events and interactive experiences.

Your brand is so much more than just your logo, name or strapline — it’s the entire experience associated with your company. It’s the promise you make to the world and while it includes the constituent parts of your livery and messaging, those only convey part of your brand. Your brand promise lives in every day-to-day interaction you have with world.

What’s it all mean?

So what does brand design actually mean? Most marketing people use it to describe the visual elements of image and text and other stylised elements. But brand designers can add so much more by expanding the clients understanding by demonstrating the direct connections with customer experience their interpretation of that experience.

Brand design done properly has a huge effect on customer preferences and loyalty and can build awareness and ultimately gain the confidence of the hearts and minds of consumers. Brand design is about understanding the customer’s experience of value & benefits. Of course, most of this is just a complicated way of saying brand designers are charged with the task of making things cool and desirable.

DO – think analytically about the development of your brand

All too often business owners think about brand development in simple terms such as a great slogan or logo. In reality your brand needs you to be diligently analysing it and picking away at its core strengths. You need to ensure you’re delivering on your core promises.

DON’T – punch above your weight if you can help it

Don’t try to be something you’re not or market something you aren’t providing. This can result in a whole heap of negativity created around your brand. If you don’t sell the most comfortable shoes in the world, don’t say you do. Focus on the core strengths of your business; focus with greater significance on what you do provide, instead of making up something that you don’t.

DO – conduct plenty of research

Research will allow you to get your image and messages right for any brand development conducted. You will need to determine who you are aiming your messages at and what is important to them. Understanding your audience can help define your brand’s strengths and weaknesses.

DON’T – try making everyone happy

In the quest for more sales a lot of businesses try to sell to everybody and make everybody want to buy their particular products. Our Experience has shown us it is better to focus on your particular niche market, and appeal to those consumers in a much more coherent fashion. Target markets are easier to define and consequently it will be much easier to create a message that will speak to them.

Why choose Netryx as your design company

Our team has worked with brands ranging from startups to high profile corporates. We listen to and connect with our clients to ensure we develop an effective brief which in turn will create captivating ideas and deliver welcomed results.

We are friendly & informal maintaining a high level of professionalism in everything we do. We will inject out passion, energy and enthusiasm into every project welcome every opportunity to prove ourselves to you.

Reasons to choose us

At Netryx we enjoy liaising directly with our clients and on the mark and ready to deliver. We have the knowledge and experience that ensures our ability to deliver one-off special projects or a long-term commitment.

Get in touch with us now for more information about our competitively priced design & branding services.