Your Faqs – Answered!
We have listed and answered some of the everyday questions that our clients often ask us.
Hopefully we have provided answers to many of your questions regarding our online marketing services. If however you do not see the answer you are looking for please drop us a line and we will be more than happy to help.
Search Engine Optimisation is a collection of specialised techniques that are used to optimise your website standing in search engines. When done effectively Search Engine Optimisation will increase your chances of placing well on the search engine results page (SERP). Without effective SEO your websites chances of ranking highly in search engines for the keywords & phrases important to your business will be incredibly low.
Absolutely! Most worthwhile search engines will allow you to set budgets. We can set daily budgets, budget limits or budgets at the campaign or AdGroup level. Setting a budget is actually highly recommended as the process of tailoring and optimising your campaign will involve maximising the amount of targeted clicks for your budget.
The completion of any king of design is a process. Firstly we will arrange an initial consultation to discuss your web design requirements; this can be face to face or via a conference call. We will then draw up a basic plan of the site requirements together with a quote.
If you are happy to proceed we will set to work fine tuning the requirement and putting together a series of page by page wireframes that will set out the basics of the web pages. Once we agree on the wireframes we will design & build the site.
We design all our websites to display as consistently as possible in all the popular browsers and platforms – mainly Internet Explorer, Firefox and Safari on either a Windows PC or Mac.
We cannot however anticipate technological changes in web browsers or operating systems. We do however conduct numerous cross browser and platform tests to ensure your website is looking and functioning the best way it can in individual browsers. We also keep up to date with industry news to ensure none of our clients get left behind.
A content management system or CMS is a web based platform that is used to manage the content of a website. CMS can be a fantastic solution for managing and updating of the different pages on your website. Multiple users will be able to streamline the constant updating of your website with only a small amount of key webmaster knowledge.
Content Management Systems such as WordPress, Joomla & Drupal have become very popular and offer a variety of different publishing features. We’re huge fans of CMS as they give your business the flexibility to expand and grow with your vision of the company.
You only need a Content Management System if you have a requirement to create and publish your own information on a regular basis. If your business model deals with a lot of information that needs editing and updating on a regular basis a CMS Website Platform will provide you with the flexibility to manage and distribute lots of content.
In recent years many commercial websites have upgraded to cms platforms and brought content management in-house to ensure the upkeep of their content on a daily basis.
Conversion rate optimisation (CRO) is the science of getting actionable design. When done correctly it will make your website visitors take the actions you desire on any given web page. Examples of conversions can be purchasing products or signing up to newsletters.
The best results can be achieved by a combination of SEO, PPC and conversion optimised web pages. Doing this correctly can both increase traffic and increase your required conversions.
Not necessarily. A lot of the time a number one position brings can result in a lot of clicks but little business. Number one results in your ppc campaign can also be much more expensive. We will measure the performance of your ads and gauge which positions are performing best. In many cases our experience has shown that positions 3 or 4 are more cost effective and better suited to most campaigns.
Pay Per Click or PPC advertising is an advertising model provided by all the major earch engines that allows anyone to design and create massive advertising campaigns that bid for placement on a search engine results page (SERP). The advertiser is charged a small fee every time a user clicks on their ad.
Various search engine guidelines clearly state that no one can be guaranteed high rankings. The concept of guaranteed high rankings is commonly abused by many companies who knowingly take money from customers on false promises they cannot deliver.
Netryx will work closely with you the customer, all the time monitoring your search engine results. SEO takes time and good results don’t happen over-night. We do however have our own methodologies which we have used time and time again to bring clients effective seo results.
SEO is an absolute must if you need your website to rank highly in the search engines. Full knowledge of seo can take years of trial & error and continuous learning. If you fail to implement correct, effective seo techniques your website will, not only never be found but could also be penalised by the search engines.
One initial stage of seo is keyword research. This stage will have the biggest impact on the amount of targeted website traffic your website receives. It is imperative you know what the public is searching for to ensure you are there to greet them when they come looking for you.
In depth keyword & phrase analysis is the driving force behind any successful SEO campaign.
Content is King. Search Engines absolutely love unique content and love seeing lots of relevant content on every page of your Website. If fact they could possibly penalise your site if your content is less than 40% unique. When a search engine reads a lot of unique text on a particular subject matter it will be much happier bringing that content to its users than it would bringing content that is found elsewhere on the web.
Our method of managing any pay per click campaign is to generally write and average of 2 adverts per keyword / phrase. We will group your keywords into adgroups which will enable us to create a much more targeted, keyword rich advertising campaign.
It is a fact that the more keyword targeted and specific the advert is, the cheaper the cost per click can be. This will bring the overall cost of the campaign down allowing you to maximise the amount of ads you can run for your budget.
Keyword research can be limitless or depending on your budget we may restrict the research to an optimised level. We will research many keyword combinations and phrases that we think are applicable to your site, after which we will analyse them to ensure your ppc campaign is as relevant and inexpensive as possible.
If you are looking to maximise traffic flow to your website you should use a combination of both seo and pay per click methods. Pay per click can be part of both a long and short term online marketing strategy, whereas seo is much more a part of your mid to long term online marketing strategy.
Deciding on which one to use will be based on your business goals & budget, plus you need to make sure you include competitor analysis in any decision made. Speak to a Netryx team member if you are unsure and they will be able to aid you in this decision.
Netryx offers flexible seo packages & contracts that can be tailored to your specific needs or budget. Our search engine optimisation packages will include as standard: keyword analysis & density checks, competitor analysis, new web pages if needed, seo copywriting for customised search engine friendly content and link building. Our customers will also be given a designated an account manager for the duration of your contract or custom.
We will also provide you with monthly, keyword specific ranking reports to ensure you are kept up to scratch during this crucial process. We may also ask for access to your website analytics account +plus access to your development team or direct access to your websites backend.