Newport City Martial Arts
Copywriting, SEO, Web Design, Lead Generation
Our client for over 10 years, this is the second website we’ve built for Newport City Martial Arts. This time around we took everything we’ve learned about the company, local SEO and lead generation and built a strong web presence that would generate leads day in, day out.
With a focus on strong service pages at a granular level and the introduction of a timetable linked to the service pages the new website increased lead generation and helped visitors understand the company and classes.
Quick details
Website: www.martialartsnewport.co.uk
Size: 40+ pages
Services: Copywriting, SEO, web design, lead generation
Web platform: WordPress
The end result was more leads, but also a better quality of lead. This is thanks in part to an emphasis on mobile, the introduction of the timetable, better information for the classes and simplified lead generating pages.
Managed web design
Generally, the small business websites we build for customers are part of a managed service we offer. What this means is that we take care of everything, including hosting, monthly updates and security. We have over a decade of experience with WordPress which is the platform of our choice.
All the client needs to do is commit to online success and let us do the rest. Updates will take place in the background and hosting is free for the first year.
Local SEO
Whenever we build a small business website we conduct a raft of keyword research. We then use that research to construct the website. this allows us to place the correct focus and create a website that sits somewhere between what your business offers and what your potential clients are searching for.
With local SEO we also add additional location code to let Google know where you’re based. We also create / update your Google business page and make sure you’re on the map.
SEO copywriting
During the build phase we consulted with the client over all the services they offer. This generally includes everything you’d like to offer, what potential clients are looking for, business you catering too but don’t yet and so on.
This helps us build a better picture of not only your business, but also the potential that’s out there. We then created copy a range of service pages that would reach out to everyone searching online for the clients services.