Newport City Martial Arts


Copywriting, SEO, Web Design, Lead Generation

Our client for over 10 years, this is the second website we’ve built for Newport City Martial Arts. This time around we took everything we’ve learned about the company, local SEO and lead generation and built a strong web presence that would generate leads day in, day out.

With a focus on strong service pages at a granular level and the introduction of a timetable linked to the service pages the new website increased lead generation and helped visitors understand the company and classes.

Quick details


Size: 40+ pages

Services: Copywriting, SEO, web design, lead generation

Web platform: WordPress

The end result was more leads, but also a better quality of lead. This is thanks in part to an emphasis on mobile, the introduction of the timetable, better information for the classes and simplified lead generating pages.

Managed web design

Generally, the small business websites we build for customers are part of a managed service we offer. What this means is that we take care of everything, including hosting, monthly updates and security. We have over a decade of experience with WordPress which is the platform of our choice.

All the client needs to do is commit to online success and let us do the rest. Updates will take place in the background and hosting is free for the first year.

Local SEO

Whenever we build a small business website we conduct a raft of keyword research. We then use that research to construct the website. this allows us to place the correct focus and create a website that sits somewhere between what your business offers and what your potential clients are searching for.

With local SEO we also add additional location code to let Google know where you’re based. We also create / update your Google business page and make sure you’re on the map.

SEO copywriting

During the build phase we consulted with the client over all the services they offer. This generally includes everything you’d like to offer, what potential clients are looking for, business you catering too but don’t yet and so on.

This helps us build a better picture of not only your business, but also the potential that’s out there. We then created copy a range of service pages that would reach out to everyone searching online for the clients services.

  • I had just opened up a new martial arts center in Newport and wasn't getting any leads from my website. I was referred to Netryx by a friend and they updated the seo and copywriting on a couple of my website pages. Within a couple of weeks I was getting a steady stream of top quality leads which still continues to this day.

    Everton Smith
    Everton SmithManaging Director | Newport Martial Arts
  • It’s been less than 2 months & we're already on the first page for a bunch of our targeted keywords with some in the top 5 positions & above. Week in week out we are seeing a positive rise in our ranking for our chosen keywords. We’re already getting plenty of leads through the site and couldn’t be happier - highly recommended!

    Mike Taylor
    Mike TaylorWebmaster | Kings Private Clinics
  • We have been using Netryx for our website design and SEO for the last eighteen months and would like to thank them for all their efforts. During that time they have increased our Google ranking significantly, provided us with varied ideas and practical solutions to improve our website design and optimisation. We are enjoying the benefits of their work through higher click through rates and more business enquiries and would not hesitate to recommend their professional services.

    David Taylor
    David TaylorManaging Director | G.P. Solutions