Newport Truck Park
Copywriting, Local SEO, Web Design, Google Business
When Newport Truck Park made their enquiry they we close to opening their new truck park. As it was a new business and they weren’t yet operating they had little information and almost no idea what they needed for an online presence.
Netryx consulted with the client and made a number comparisons between similar businesses in order to better understand their proposition and how potential customers might look for and want to see on their website.
Size: 10+ pages
Services: Copywriting, local SEO, web design, Google business page
Web platform: WordPress
Managed web design
Unless clients expressly want to manage their own websites we provide a fully manged service. What this means is we build, host and maintain your website for as long as wish. Newport Truck Park benefits from free hosting for a year, free monthly updates, security patches and much more.
Primarily we use the WordPress CMS framework on which to build your website which makes it easy to add new content or edit content already in place.
For Newport Truck Park we conducted extensive keyword research. We looked a competitors, localised keywords and national searches relevant to their sector. This keyword research was then used to inform how we constructed the website, the pages on the website and the content.
In conjunction with the keyword research we wrote all the content for the website. Netryx liaised with the client to ensure everything written was relevant and on topic. SEO copywriting includes all on-page content, page titles and meta description.
Google Business page
As part of our local SEO services and because of the nature of the business we implemented a full Google Business presence. This included the creation of a Google Business page and placement of the truck park on Google Maps and Google Maps for mobile.
The Google Maps placement was key to lead generation due to the search behaviour of potential customers. Truckers can find the business by searching for truck stops and truck stop cafe’s using the map facility and thereby find the listing.